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How Will Customers Find Me?

Help customers discover your business through search engines, maps, and AI-powered search. These resources will show you how SEO, Google Business Profile, keywords, and Answer Engine Optimization (AEO) work together to improve your online visibility.

Guides & Articles

Learn the fundamentals of search visibility and the steps you can take to
help customers find your business.

Google Business Profile: Helping Customers Find Your Business on Google

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A Google Business Profile helps customers find and learn about your business directly in Google Search and Maps. Learn how to create or claim your profile, keep your information accurate, use photos and reviews effectively, and make your profile a stronger part of your local search visibility.
 
Read the Guide

Worksheets & Checklists

Put what you're learning into practice with tools designed to help you review, plan, and improve your online visibility.

Prepare to Improve Your Search Visibility

PDF


Use this worksheet to review how your business currently appears online and consider how customers may search for what you offer. You will identify useful search language, confirm important business information, gather customer questions, and choose practical steps for improving your visibility.

 

Download "Prepare to Improve Your Search Visibility"

Click the worksheet cover to preview it online, or download a copy to print and use.